The AMANI-NO-MEGUMI Beef project was initiated by the members of Nichirei Fresh, who are great lovers of beef, with the desire to develop earth-friendly beef and to raise cattle in an environmentally friendly manner.
Nearly 15 years have passed since the start of the project, and during this period we have received many happy comments such as, "When it comes to eating beef, this is the meat I want!” or “I can eat more beef than I have ever eaten before!”
In this issue, we would like to share with you the secret of its delicious taste.
Also, check out Part 2, where we will tell you how AMANI-NO-MEGUMI Beef was born!
Refreshing flavor and tender meat. What is the secret?
AMANI-NO-MEGUMI Beef is a friendly to the global environment beef and contributes to human health and the future of food.
There is yet another reasons why this beef has been well received by so many people.
Mr. Igarashi of Shikishima Farm, who is involved in the integrated breeding and fattening of Japanese Black Wagyu and has also been helping us raise our cattles by using flaxseed-derived feed, told us about the difference in taste.

Shikishima Farm Co.
Managing Director, General Manager of Livestock Business Dept.
Masamitsu Igarashi

Igarashi
As they continued their research, the project members were surprised to learn that feeding flaxseed to mother cattles that had experienced pregnancy and childbirth (delivered cow) significantly improved their flavor.

Nichirei Fresh
Procurement & Production Headquaters
Meat & Poultry Products Division
Premium Products Group
Manager
Kazuki Matsubara, D.V.M. Ph.D., Dr. Veterinary. Sci.

Matsubara
We have also received many comments that AMANI-NO-MEGUMI Beef is refreshing, and you can eat a lot of it without getting sick to your stomach. The reason for this, Kondo says, may lie in the quality of the fat.

Nichirei Fresh
Procurement & Production Headquaters
Meat & Poultry Products Division
Premium Products Group
General Manager
Takenori Kondo

Kondo
Delivering each cattle to the table with love and care
Flax is grown in cold regions such as Canada, Kazakhstan, and Russia overseas, and in Hokkaido in Japan.
The seeds are pressed for oil, imported, and processed into a powder by using the proprietary technology of our partners TAIYO YUSHI and Tsuji Oil Mills, and this is the feed for AMANI-NO-MEGUMI Beef. The powdered form makes it easy for cattles to eat and for us humans to handle.

In order to deliver AMANI-NO-MEGUMI Beef, the farmers who raise the cattle are also indispensable. Each cattles are carefully raised by the farmers who put their heart and souls into each one of them.

Igarashi
What we value when raising cattles is to love them. Just as we do with humans, we conduct blood and bacteria tests on cattles on a regular basis to make sure there are no problems with their health or the environment in which they are raised.
In addition, Shikishima Farm carefully manages the rearing of mother cattle prior to calving using data to ensure the birth and growth of healthy calves. The farm also uses environmentally friendly breeding methods, such as examining the genes of fattening cattles to understand their abilities and using the data to determine the appropriate and early shipping time, rather than simply shipping cattles early based only on a sense of feeling.

Looking for new possibilities of flaxseed
The members of Nichirei Fresh had one important thing in mind when obtaining cooperation from production farmers. That is, to visit the farmers directly and inform them the guidance on proper feed practices and explaine the value of the product. By communicating directly with them, we hope that the farmers who raise AMANI-NO-MEGUMI Beef will be able to fatten their cattles with a conviction of the value of the product.

Kondo
Matsubara says there must still be new possibilities for this beef that uses such flaxseed-derived ingredients.

Matsubara

The fatty acid calcium in flaxseed can efficiently supply energy to cattles. We believe this will lead to improved growth performance and help reduce production costs.
Producers and consumers are not the only ones who appreciate the AMANI-NO-MEGUMI series that Nichirei Fresh has been working on for nearly 30 years. In the "Ask Doctors Evaluation Service,” in which Japanese physicians objectively evaluate products and services, 98% of 100 physicians rated our products as highly recommended.

*June 2024 AskDoctors survey
Survey target: 100 internists
Survey method: Web-based questionnaire survey with sample tastings of the products.
The survey is based on the personal opinions of physicians and does not guarantee the effectiveness of the product.
In the future, Kondo hopes to spread the use of flaxseed as a fattening method to farms overseas, especially in the United States, where grain-fed cattlers are most raised in the world.

Kondo
AMANI-NO-MEGUMI Beef is loved by people of all ages, from children to adults. We hope you will continue to look forward to its ever-expanding possibilities!
Anecdotes
When AMANI-NO-MEGUMI Beef is added to a pot, the fat melts out and the sweetness of the vegetables and broth increases, making it delicious and enjoyable. If you want to enjoy the true flavor of the beef, it is also recommended to be served as yakiniku or steak. Please try it first!

You can purchase from the following supermarkets.
Hokkaido: Coop Sapporo
Kanto area: Life Corporation, Kasumi
Kansai area: Mandai*, Heiwado
*The crossbred beef from Hiroshima Prefecture is AMANI-NO-MEGUMI Beef